Curriculum Vitae

Resided in London, United Kingdom

Email: kovacs.gabor.pal

Mobile: Available on request

PROFESSIONAL PROFILE

Qualified PPC campaign manager with experience on the field of online marketing, web analytics and search-engine-optimization, who specializes in Search Advertising. Handled pay-per-click advertising campaigns with a monthly budget of up to £25000.

OBJECTIVE

Currently working as a PPC executive with the goal of developing my online marketing skills and experiences to the highest level possible.

EDUCATION AND QUALIFICATIONS

2010-2011 Google Adwords Qualified Professional Certificates including Search and Display Advertising, Reporting and Analysis
2010 Google Analytics Individual Qualification
2003-2005 Eventus Art School, Motion Picture and 3D Animation specialization, Eger
1998-2002 Kossuth Zsuzsanna Grammar School, Hódmezővásárhely

CAREER SUMMARY

2011 – date     Euston Digital Ltd.

  • Managing pay-per-click campaigns in Google Adwords, Yahoo and MSN
  • Finding ways to automate the individual clients’ customized reports
  • Auditing and troubleshooting Google Analytics tracking on client’s websites

2006 – 2011     General Media Ltd., holding the following positions:

2010 – 2011     PPC Executive

  • Planning and building pay-per-click campaigns in Google Adwords
  • Keyword research, competition analysis
  • Writing compelling ad texts
  • Building and scheduling campaigns, adjusting targeting options, organizing ads into thematic ad groups. Running multiple campaigns when neccessary
  • Optimizing budgets and bids
  • Setting up conversion tracking. Assisting programmers to implement conversion tracking codes and customize them when necessary
  • Monitoring ad performance and keyword performance, optimizing budgets and bids
  • Closely monitoring conversions, optimizing ROI
  • Maximizing Quality Score, optimizing ad text and landing page quality if necessary
  • Linking Adwords with Analytics accounts, analyzing Adwords traffic data in GA and using GA goals in Adwords to measure conversions
  • Regular reporting to clients and/or superiors, highlighting key figures

2009 – 2011     Web-Analytics

  • Monitoring trends and critical changes in user engagement and traffic sources throughout the key websites of the company’s portfolio
  • Creating weekly reports
  • Assisting sales team to find optimal placements for different ad formats based on web-analytical data
  • Visualizing keywords, goal completion, e-commerce revenue and other data
  • Setting up GA accounts and profiles, customizing tracking codes
  • Setting up goals, funnels, advanced segments and custom reports in Google Analytics
  • Setting up e-commerce reporting, assisting programmers to implement e-commerce tracking codes
  • Implementing GA custom variables to further segment site traffic according to the requirements of the specific market
  • Troubleshooting reporting errors

2009 – 2011     SEO assistant, junior SEO specialist

  • Keyword analysis
  • Link diagnostics
  • Competiton analysis
  • SEO auditing of websites
  • On-page optimization
  • Linkbuilding
  • Diagnosing crawl errors, submitting sitemaps, tracking search queries and average positions using Google Webmaster Tools

2007 – 2009     Graphic designer, 3D artist

  • Occasional web design and video-related works including site-specific video intros and outros generally featuring animated logos; banner ads, site overlay banners, flash game interfaces
  • Occasional 3D animation works, namely creating animations promoting one of the company’s websites
  • Bluebox video editing

2006 – 2008     Administrative tasks

  • Customer support (email)
  • Domain registration/modification, creating/modifying dns records and related tasks
  • Other administrative duties

FURTHER SKILLS

IT Proficiency Windows, Ubuntu
Microsoft and open-source office suites, Google Apps
Adwords Editor
Fundamental HTML, CSS skills
Experienced Adobe Photoshop user
Familiar with: 

  • 3D Studio Max
  • Adobe After Effects
  • Adobe Premiere
Languages English (intermediate), Hungarian (native)

PERSONAL DETAILS

Driving license Category B
Health Good; non-smoker
Positive attitude

INTERESTS AND ACTIVITIES

Include Outdoor Recreation, Hiking/Trekking, Photography, Astronomy